Social Media Strategy:
A strong social media presence starts with a clear strategy.
I help businesses turn their social media goals into a practical and purposeful content direction. From understanding the target audience and analysing existing profiles to defining content pillars, platform priorities and engagement opportunities, every strategy is built around the individual business.
My approach combines strategic thinking with my background in administration and business support — bringing structure, organization and attention to detail to the creative world of social media.
Explore the projects below to see how I approach social media strategy, audience research, content direction and platform planning.
Featured Projects
Bloom & Brew
Portfolio Concept Project | Local Café | Manchester
A social media strategy developed to help a local café increase weekday foot traffic by connecting its online presence with its real-world business goals.